Surveymoji works by rendering an interface onto a web page, and accepting input data from that interface. The data is stored for later review. You can use Surveymoji to understand how people feel about things, like your website (or specific pages/parts of it), emails, or anything else.


There are two survey “modes”:

  1. Embedded surveys: these are embedded within web content
  2. Standalone surveys: these are accessed with a link

Data Collection

This data is collected from surveys:

  • The rating value indicated by the user during the selection process (i.e. what they clicked on)
  • The date and time of the rating action
  • The user’s browser User-Agent String (indicating the browser type and version)
  • The user’s approximate geographic location, determined from their IP address (used to provide information about responses by location)
  • Standalone surveys also collect optional text feedback, if the user chooses to provide any


Surveymoji uses Twemoji for its emoji images.

Use Cases

Here’s a list of ideas for using Surveymoji.

  • Place it on pages that provide information or answer questions to understand whether the information is useful
  • Add one to an order confirmation page to get a sense of the ordering experience
  • Use it to obtain reactions to embedded media (videos, songs, etc.)
  • Add a link to a standalone survey in your email signature to find out if people find your messages helpful

Last modified on November 25, 2017